How to be Visible in the AI Ecosystem
(the elephant in the room) - If AI is answering the questions, how do you make sure you are still seen, trusted, and booked?
Measurement Matters - The KPIs That Count
In a world of expanding data, shifting demand signals, and increasing commercial complexity, which metrics truly matter? Are traditional KPIs still fit for purpose, or is it time to rethink the scorecard?
Leadership Without Limits
Leading commercially when complexity is constant, while retaining and developing talent across generations with different skills and work expectations.
Human + AI Decision Frameworks
Designing smart partnerships between systems and people to improve speed, quality and trust.
Bridging research and real-world application.
The emerging theories, models and research shaping the next generation of revenue and commercial thinking.
Commercial Courage - Good Guy, Bad Guy?
Power, Ownership & the Battle for the Customer. Navigating distribution, rate policies and customer ownership without sacrificing trust and $$
Registration: From 7:30am on Level 17
Collect your delegate pass on Level 17.
Commercial HUB
7:45am - 9:00am Attend all sessions or the sessions of your choice in the Commercial HUB. Arrival tea and coffee.
7:45AM - 9:00AM: Commercial HUB
Grab a coffee and choose your session.
9:10AM - 9:15AM: SUMMIT WELCOME
Emcee Melissa Kalan
9:15AM - 9:40AM: Opening Session
IDeaS Revenue Solutions
9:40AM - 10:10AM Stopping the AI Slop: How to Protect Quality and Prevent Over-Reliance
Leanne Shelton
Featured in The Wall Street Journal, The Australian, ABC News, The Sydney Morning Herald, Money Magazine, The CEO Magazine, Mumbrella, Inside Small Business, and various podcasts, Leanne Shelton is CEO, Global AI Coach, and Keynote Speaker at HumanEdge AI Training. She’s also the author of ‘AI Human Fusion’, published by Major Street Publishing in June 2025.
10:10AM - 10:55AM MORNING TEA
Engage with our exhibitors and stamp your CONNECT card.
Say hi to Leanne.
10:55AM - 11:20AM: So...is revenue management really about revenue?
Tom Crouch, General Manager Commercial - The APT Travel Group
A dive into why not all revenue is equal in cruising and touring.
Revenue growth is easy. Growing margin is not. In this session, we unpack how revenue management actually works in cruising and touring, and why chasing revenue alone can lead to poor outcomes.
We challenge the assumption that all revenue is created equal.
APT is a global cruising and touring operator selling into multiple international source markets. Tom leads the commercial team and is responsible for revenue management, pricing, promotions, yield control and forecasting across the global business. Business Intelligence and Analytics also sits within his commercial portfolio.
Prior to APT, Tom held senior commercial roles over 20 years including with Qantas Hotels and Holidays and TUI Travel, one of Europe’s largest leisure travel businesses. These roles he developed deep expertise in revenue management, distribution and data-driven commercial decision-making within the highly dynamic holiday and leisure travel environment.
11:20AM - 11:40AM: Learning Lab #1
11:40AM - 12:05PM: Keynote
12:00PM - 12:20PM: Learning Lab #2
12:20PM - 12:50PM: Transforming Strategic Insight into Quantifiable Commercial Impact
Nic Robin, Founder Mullum Advisory
Nic Robin is a seasoned commercial and marketing leader with deep expertise in driving revenue growth, customer loyalty, and digital transformation. With over 15 years shaping strategic and commercial initiatives at one of Australia’s largest entertainment brands, including his former role as Chief Commercial Officer at Village Roadshow, Nic brings a rare blend of strategic vision and hands-on execution.
He is currently the Founder of Mullum Advisory, where he advises boards and executive teams on commercial strategy, customer-led growth, and building sustainable, high-performing revenue models in complex and competitive markets.
12:50PM - 2:00PM: LUNCH BREAK
Engage with our exhibitors, network and complete your CONNECT card.
Genius Zone + Ask Me Anything Roundtables
2pm - 4.15pm
These highly interactive sessions break delegates into small groups with expert commercial leaders, creating a focused environment for real conversation. It’s your opportunity to move beyond the main stage and ask the questions that matter most to your business .
2:00PM - 4:15PM
Genius Zones Themed Ask Me Anything Roundtables GM Business Forum